Resources Library by ANA

How far can we go with international planning systems?

The avalanche of information in the media, and in particular on TV, has made the media users demand more and more return on their investments. Today it's a common habit for advertisers with an international dimension to determine the level of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Jean-Christophe Petit

January 1, 1995

TV audience segmentation since 1991, developing tool for programme and scheduling planning

The paper gives illustrations of new types of analyses and findings of television audience behaviour and how the segmentation analysis is used in programme planning and scheduling. The findings are based on analysing the respondent -level data of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

June 15, 1994

Mediagraphics

Today media planners are often faced with a wealth of information about consumers' media habits, use of products and services, demographics, and lifestyles. However, in marketing any particular product or service, it is often difficult to determine...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Ivor Wm. Thompson, Rob Young

June 15, 1994

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Jean-Louis Laborie, François Charton

June 15, 1994

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Share of mind or how to do media planning in saturated markets?

More and more we seem to understand that the aim of media planning cannot alone mean to select the best bargain within the advertising vehicles available. An optimum use of media requires the integration of media planning along with the actual...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Rolf Speetzen

June 15, 1994

Re-engineered research program for print advertising on the B-T-B market

In the spring of 1994 the Berlingske Group of newspapers in Denmark conducted a survey to gain new knowledge about the decision-making process that business-to-business advertisers’ use in making their media and marketing plans. The project was...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Eileen Klitvad

June 15, 1994

Media research

Generally speaking, advertisers are not very interested in media research as such. Of late, accountability of advertising expenditures has become a key topic. The popularity of the advertising effectiveness awards is growing, but the focus of the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Marion Appel

June 15, 1994

The future at your fingertips

Television research is increasingly dominated by a need to predict ratings accurately. Prognoses of future ratings are of crucial importance for media planners producing or scheduling programmes, and selling or buying commercial time. Forecasts are...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lex van Meurs

Company: GfK

May 1, 1994